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Definer Aqua Shine Wax 100ml from Ice
For all hair types, especially those desiring high shine and weightless definition. Erratic Molding Clay 100ml from Ice
Molding Clay. For people who like the feel of second day hair without grime Reactor Texture Transformer 50ml from Ice
people with all hair types that want the ultimate in texture transformation. Spiker Distortion Styling Gum 100ml from Ice
Tweak, wrench, distort your hair any way you want. Spiker Eraser Shampoo 250ml from Ice
Deep Cleansing Shampoo

Haircare Styling & Finishing Hold & Definition Shampoos Conditioners / Treatments

Experience the Difference with Ice

In the early 1970's, Joico founder Steve Stefano was a licensed cosmetologist and owner of a chain of successful salons in Southern California. He was also on a quest for the perfect hair care product: one that could strengthen and beautify. But he could not find a formula on the market that met his expectations.

Out of this effort, Joico International was born in 1975 and an exciting discovery was made. Working together, Joico scientists and salon professionals found that keratin protein, the substance that makes up hair's natural fabric, could be used in hair care products, with amazing results. The team refined and developed the material into Triamine Complex. This ingredient became the foundation of all Joico's products and the company became known as the health hair company.

Styling products were added to Joico's product mix. In 1998, to address the special styling needs of a new generation of salon customers, Joico launched its I-C-E HAIR and later, its SPIKER products. These shampoos, conditioners and styling products are geared for the street fashion minded 15- to 20-year olds.

Always one step ahead of stylists and their clients, Joico continues to create new products that meet and exceed the expectations of their customers. In 2001, Joico introduced con_text, a new line of styling products designed for the fashion-forward twenty- to thirty-something customer.

Ice complete line of hair care products allows stylists to enhance their creativity and expand their horizons.

Best sellers...

Experience the Difference with Ice

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